In case of Middle East, likability for Korean products is increased so that Halal certification is expanding in various fields.

In case of Middle East market, likability for Korean products is highly increased so that government provides political support on food, cosmetics, tourism, contents & various fields to beat the Middle East market. For food, it’s diversified through menu development and plan to expand promotions for the information of Korean food. In case of cosmetics, developing the substitution of material, supporting the development of joint products with local company.